Hire industry appeal targets 10,000 generators for Ukraine

Following the huge success of their Christmas Gift appeal, which saw 30,000 Christmas presents sent to Ukrainian children, the Plant & Hire Aid Alliance has set an impressive new target to help the war-torn country.

Working with Rotary International their latest appeal aims to send no less than 10,000 desperately needed generators to Ukraine, in response to Volodymyr Zelensky’s impassioned pleas to an emergency conference in Paris.

Why are generators needed?

Following repeated attacks on the power grid and other critical infrastructure, Zelensky said that generators had become “as important as armour in helping Ukraine to survive this winter”.

He described the latest Russian bombardment as “blackout and energy terror”, creating a desperate situation that has left as many as 12 million Ukrainians without power to heat their homes in the depths of winter.

Many Ukrainians get just three hours of electricity per day, not nearly enough to combat temperatures that rarely rise above freezing. At the time of writing, the capital, Kyiv, is forecast to be -4°C in the daytime and -11°C at night, putting thousands of lives at risk.

Ukraine needs you!

By donating to the Plant & Hire Aid Alliance appeal you or your company can make a real difference, providing life-saving winter heating to a desperate Ukrainian family.

“For just £270, you can send a generator to keep these families warm,” said Jeremy Fish, the founder of the Plant and Hire Aid Alliance. “This includes the elderly, as well as small children and babies, who are at serious risk from the cold. We’ve all recently experienced the misery of bitterly cold weather, but just imagine going through that with no power for heating. It doesn’t bear thinking about.”

“We’re appealing to colleagues across the UK and around the world, including the US hire industry, to join us to help reach this ambitious target of 10,000 generators.”

Make a difference today

The Alliance and the people of Ukraine need all the help they can get to stay warm this winter. If you would like to help, either as an individual or as a company, you can rest assured that every penny of your cash donation will go directly towards generator orders for immediate dispatch. And with Gift Aid, the Alliance can now make your donation worth 25% more at no extra cost to you.

The Ukrainian people are literally freezing to death right now, so your donation, however large or small, will genuinely save lives.

Please donate here or contact us through www.aid-alliance.com